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MedAmerica Billing Services, Inc. Announces New Director of Operations
(April 17, 2003, Modesto, Calif.)—MedAmerica Billing Services, Inc. (MBSI) is pleased to announce that Terrie Avila
has been selected as the company’s new Director of Operations. MBSI provides billing, coding and auditing services
for California Emergency Physicians Medical Group at over 44 hospitals in California.
In her new position, Ms. Avila will oversee internal operations for the 250 member site support teams in medical
billing and coding by maintaining daily contact with the team leaders (Division Managers). Her responsibilities will
include defining and executing billing and coding policies, developing and implementing internal processes to ensure
personnel effectiveness, and managing accounts receivable. In 1999, Ms. Avila joined MBSI as Director of Human
Resources. Ms. Avila brings considerable prior experience in both operations and the health care industry, including
eleven years at CIGNA.
MBSI Chief Operating Officer Jimmie Proffitt is confident that MBSI will continue to excel with Ms. Avila in her
new position. “We looked both inside and outside of the company and no one could offer as much as Ms. Avila. She
brings both healthcare industry expertise as well as in-depth experience working with almost all of our staff. With
her dedication and support of our team culture, I believe MBSI is poised to deliver an even-better service to our
clients.”
Beginning in 2002, MBSI enhanced its team approach to billing and coding by aligning its Division Managers (DMs)
with CEP’s regions. As CEP grew, many of the DMs were overloaded with a large number of sites and thus limited in their
ability to tackle site-specific issues like problem payors. Recently, MBSI expanded the number of DMs to reduce the
number of sites in each manager’s region. As a result, MBSI has been able to more effectively track and control
coding and billing issues at each site.
According to Ms. Avila, MBSI continues to break its previous records for collections. In December 2002, MBSI
collected an all-time high of $12,645,016. “My goal is to provide the best service for our clients. I am looking
forward to working closely with our Division Managers and CEP’s Regional Directors to improve MBSI’s services at each
and every site.”
Since 1993, MBSI has been one of the most successful subsidiaries of MedAmerica, Inc. by providing billing,
coding and auditing services for 44 hospital emergency departments in California, with a total volume of 1,380,000
patients per year.
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